You may still be polishing off the last of the champagne and eggnog, but we’re already one week into the new year. It’s time to wake up from the food coma and get serious about growing your business in 2016.
Problem is, there are a million things you can do to grow your online business. You can write more content, better content, improve SEO, hire more employees, start an Instagram promotion, boost social sharing, do a publicity stunt, use PPC advertising, guest blogging, or get better at email marketing. There are so many things you can do, but what should you do?
1. Fix Where You’re the Worst - Growing a business doesn’t happen from any single activity, it happens when you’re continually getting better and optimizing your business to deliver the best possible experience. Doing this requires shifting your thinking away from one-off tactics, and instead focusing on lifting conversion rates throughout the lifecycle.
The places where you will have the biggest impact are the areas in which you are currently the worst. You can’t just be good at turning strangers into visitors, you have to turn those visitors into users or customers, then turn those customers into repeat buyers. If you’re underperforming in one of these areas, your whole business will suffer.
2. Test and Measure - Once you know your weak spot, it’s time for the fun stuff – testing new tactics and measuring the results. Remember: you don’t have to have all the answers up front. Just make sure you’re always trying new things and learning what works!
I wish you great year!
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You may still be polishing off the last of the champagne and eggnog, but we’re already one week into the new year. It’s time to wake up from the food coma and get serious about growing your business in 2016.
Problem is, there are a million things you can do to grow your online business. You can write more content, better content, improve SEO, hire more employees, start an Instagram promotion, boost social sharing, do a publicity stunt, use PPC advertising, guest blogging, or get better
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