Before considering what content you should include in your weekly communications to your PSAs and CSAs, you need to consider a plan and strategy, so that you’ll be able to compose compelling weekly messages to your PSAs/CSAs and motivate them to become more active.
Consider the following important factors in your plan and strategy for best results:
- Functionality and overall effectiveness
1. Make your message easy to read and understand.
2. Make it visually engaging, but not overwhelming.
3. Have a consistent layout.
4. Allow for some flexibility in the length of the content.
5. Make it visually balanced.
- Content
Before you can determine the content of your weekly messages to your PSAs/CSAs, you should determine your audience to gain understanding of what information will interest them and entice them to read it. What kinds of readers will receive your weekly messages? Will they represent a narrowly focused segment in your organization? Or will they be wide ranging such as team members that are active and semi-active?
In your question, you’re asking to motivate your PSAs/CSAs to become more active. With your inactive team members, you can send them a message every month. Both your active and semi-active team members could still improve on their level of activities. Incremental improvement on their level of activity may not produce dramatic effects, but the results will be long lasting. The accumulation of countless small improvements is often equal to or greater than the value of one or two breakthrough improvements.
1. Sending your weekly messages to your active PSAs/CSAs
Make sure the overall content in your weekly messages has relevance to your active PSAs/CSAs. Go to your Genealogy and analyze their progress. Make a list of common issues they’re facing and try to address these issues in your message. The Forum is also an excellent source of information, where you can find out specifically about the challenges of your PSAs/CSAs. In your Forum tab, you might find one of them posted a topic/question, which you can include in your weekly message for more clarification.
You should also share your tips/strategy for advancing the growth of your SFI business. Be clear and specific when citing examples. Recognize them in their achievements. Most of all the intensity level of your growth promoting activities should be visible to them (actively participating in the Forum, Ask SC by providing answers/solutions, being Top Enroller seeing your name under the Growth tab, etc.), so that they’ll be inspired to become more active following your lead.
2. Sending your messages to your semi-active PSAs/CSAs
The Genealogy is a great tool to help you customize your messages to your semi-active PSAs/CSAs. You can determine the frequency of your communications with them best on how often they’ll login in and the relevance of information you’re going to address in order to motivate them to become more active.
To ensure that your PSAs/CSAs have the best possible experience with your weekly communications, put yourself in their shoes when you’re gathering content. Make sure the content accurately reflects the information they’ll expect to find when they read your messages.
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Before considering what content you should include in your weekly communications to your PSAs and CSAs, you need to consider a plan and strategy, so that you’ll be able to compose compelling weekly messages to your PSAs/CSAs and motivate them to become more active.
Consider the following important factors in your plan and strategy for best results:
- Functionality and overall effectiveness
1. Make your message easy to read and understand.
2. Make it
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