Personalization can help you to send right messages to defferent target audiences that are visiting your SFI personalized web site. For exemple age-sensitive ads or video clipls about retired people, unemployed or successful people cen be dynamically delivered to futur PRM or PSA fitting the age of profile. Benefits of Personalization are multifold:
1. Segmentation users
2.Matching SFI promotion to users
3.Behavioral information
4. Feed back
