When I give away gift cards to prospects, I always tie them to both TripleClicks membership and SFI affiliate registration.
Each of the distribution methods offers us opportunities to highlight SFI's numerous features, benefits and selling points we can use to build excitement.
We can give a gift card
- by hand to family members, relatives, friends, or store clerks when we are shopping;
- add it to a tip at a restaurant, or after a taxi ride;
-by direct mail;
- through a Gift Card Co-op; or
- with an online promotion linked to an email marketing campaign, a blog, or a webinar.
The opportunities are endless.
Depending on whether it is an offline or an online distribution method, the first goal is to identify what interests the gift card recipient. We should tie the gift card to SFI and TripleClicks' benefits and features, depending on how the prospect answers the following questions:
- are they employed?
- do they run their own business?
- what are their online buying habits?
- what are their hobbies?
- are they sports fans?
- do they play online games?
- do they have any interest or curiosity about penny auctions?
Thus, we can get a sports fan excited about the Uber-Picks games, a business owner about the TripleClicks store, a store clerk about the potential earnings of the SFI affiliate program.
In other words, each gift card give away should be introduced with a presentation of, at least, one aspect of SFI that can help the prospect improve their condition. The presentation should focus on how SFI/TripleClicks can help the prospect meet their goals, further their business growth, find greater satisfaction in their hobbies, and/or improve their financial situation.
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When I give away gift cards to prospects, I always tie them to both TripleClicks membership and SFI affiliate registration.
Each of the distribution methods offers us opportunities to highlight SFI's numerous features, benefits and selling points we can use to build excitement.
We can give a gift card
- by hand to family members, relatives, friends, or store clerks when we are shopping;
- add it to a tip at a restaurant, or after a taxi ride;
-by direct mail;
-
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