Advertising to recruit highly active affiliates is a core activity for all of us involved in building successful SFI businesses. And, among the many methods for sponsoring affiliates, advertising offers the largest numbers of potential prospects.
Offline advertising was the traditional approach, including newspaper advertising, billboard advertising, posted flyers, or street signs, just to name a few. With the advent of the internet, online advertising is now the main media for its around-the-clock availability as well as its far-and-wide reach.
Both online and offline advertising can yield active affiliates. However, the media support for offline advertising can only reach local prospects, while online advertising can be enhanced with multiple tools to make it more effective, in addition to targeting a worldwide market.
To improve the ratio of active affiliates, it is important to provide them with personally targeted coaching and mentoring. Such coaching and mentoring will have a greater impact if it starts at first contact, before the affiliate joins.
Social media advertising, Google adwords, free and paid online advertising can be linked to webinars, list building, coupled with autoresponders to interact with prospects and educate them about SFI. When such prospect joins, they already know about SFI. They are ready to be productive in their very first days.
The first impression an affiliate has of SFI can be highly instrumental on how active they will be. Fortunately, SFI has a series of messages that are sent to new affiliates that help them keep tract of the most important deadlines they face. When the affiliates are already prepared and knows what is awaiting them, they will welcome the information send by SFI to guide them in their first steps onto building their businesses.
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Advertising to recruit highly active affiliates is a core activity for all of us involved in building successful SFI businesses. And, among the many methods for sponsoring affiliates, advertising offers the largest numbers of potential prospects.
Offline advertising was the traditional approach, including newspaper advertising, billboard advertising, posted flyers, or street signs, just to name a few. With the advent of the internet, online advertising is now the main media for its around-the-clock
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