An effective personal website for your SFI business is probably one of the biggest aspects of your online presence. It is far more effective in communicating to your potential prospects about your SFI business.
Here are important points to consider in creating an effective website for SFI:
- Depending on your budget you can make some financial investment upfront to hire professionals, who can point you in the right direction and can help you maintain an effective web presence for years to come.
- Choose a designer carefully and check out sites he/she has done before. Make sure to communicate to him/her your plan for the organization and content of your personal website for SFI and spell out clearly what you want each page to do.
- Make your SFI business easy to find online by picking a web address that’s easy to remember. You can purchase a short domain name that closely relates to your SFI business. If the ideal dot-com name isn’t available, you can select one of the newer domain suffixes such as dot-biz.
- Make your site rich in content. Determine the most important question that your target audience wants answered, what attracts visitors to your site and keep them coming back, etc. are important component that you shouldn’t miss.
- The more useful information and compelling content you provide the more visits your site will receive. I’m referring to words, headings, or images that induce visitors to interact with your site.
- You can make your content compelling in a number ways by providing a call to action, such as Click Here, explain how the prospect benefits by clicking a link and exploring your site (“Earn a Welcome Cash/Welcome TCredits by clicking here.”), briefly and concisely state your SFI business and its mission, etc.
- Don’t forget the personal touch. Anything you can tell about yourself helps to personalize the process and put your prospects at ease. The key is, let your prospects know that they’re dealing with real people, not remote machines and computer programs.
- Provide your contact information. Don’t forget to include your email and phone number. Do your best to respond quickly to all your prospect’s inquiries.
- Make your website a go-to resource. You can make your website not only a place for signing up prospects for your SFI business but also indispensable resources full of useful hyperlinks and other information so your prospects will want to visit again and again.
Conclusion:
A well-designed personal website for SFI in place should include all of the amazing content to make it compelling for your prospects to sign up. It doesn’t have to be fancy or include all of the latest in website design and technology (and really, it shouldn’t), it just has to accomplish a few major things.
All in all, it should leave a great first impression. Your content will help the cause, but before the content is even consumed people are going to make snap judgements about your brand and the website based on the design, and you want that judgement to be favorable.
A clean website that’s easy to navigate through and isn’t too overwhelming (i.e. too many options, and especially advertisements) is what you should be aiming for.
The branding elements including your logo, your tagline and any other graphical elements on the site should make it easy for new visitors to understand why the site exists and why they should stick around. Remember, people will be approaching your website asking themselves, “Why am I here and what’s in it for me?”
And lastly, you’ll want to make it incredibly easy for visitors to do the following:
1. Read your content.
2. Subscribe to your email list.
3. Share your content.
4. Leave comments.
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