I presume that you are referring to the Christmas / New Year holiday season. This is traditionally the season of giving and receiving gifts, focus therefore on gifts.
We can go through the TripleClicks catalog and identify items that would make attractive gifts and promote these, placing as many advertisements wherever possible. For affiliates this is all we can do – promoting the relevant products by advertising.
ECAs would also do well to start posting and promoting seasonal gift suggestions. They can put on seasonal specials and where possible focus on rapid turnovers even if it means smaller margins for each sale. Where possible provide free shipping worldwide. Their product quality & pricing, customer service, filling orders, returns, dealing with customer complaints etc.. must be of the highest standard. Not all customers buy on price alone.
Advertise, advertise, advertise + well priced quality products + top notched customer experience is how we can compete with our larger competitors.
I presume that you are referring to the Christmas / New Year holiday season. This is traditionally the season of giving and receiving gifts, focus therefore on gifts.
We can go through the TripleClicks catalog and identify items that would make attractive gifts and promote these, placing as many advertisements wherever possible. For affiliates this is all we can do – promoting the relevant products by advertising.
ECAs would also do well to start posting and promoting ...more
