A very Good Question. Marketing SFI at a job fair or free-standing kiosk in a business area is a great idea in itself and I feel if the promotional activities are properly planned and executed in such fairs, the chances of success are quite high. However, there are some prerequisites for participating in such fairs. It is understood that you will be getting big number of walk-in prospects who would enquire about SFI, Tripleclicks and benefits of becoming an affiliate, PRM or ECA. If these visitors are from business background or are already having exposure to marketing of products and services, they would be judging your professionalism and command in the business while placing their interests, queries, and doubts. So it is very important to have the exact first hand knowledge of what you are promoting and its pros and cons.
You may get a large number of prospects visiting on your stall. The most demanding work begins upon end of the fair when you have to analyze the interests and queries of the prospects who interacted with you. Based on their level interests shown towards your business or products, you must categorize them as prospective Affiliate, PRM or ECA and then make follow up calls thereafter. This is the most important part of the entire game plan and the ratio of success depends on how well you close the deal by satisfying the prospects with their further queries. The best results are fetched if the follow up calls are made within 48 hours of the first interaction with the prospects. This is a thumb rule which must be followed by any marketing professional. Once follow up call is made, any further queries of the prospects must be satisfied on the very occasion and he should be guided about the registration formalities and the benefits attached to it immediately so that he immediately switches his thought to the action part which would help him take a suitable decision at the earliest. If these few things are kept in mind, there are higher chances of getting success in SFI.
Wish you all the good luck with your fantastic idea of promoting SFI in Fairs. May you get all the success.
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A very Good Question. Marketing SFI at a job fair or free-standing kiosk in a business area is a great idea in itself and I feel if the promotional activities are properly planned and executed in such fairs, the chances of success are quite high. However, there are some prerequisites for participating in such fairs. It is understood that you will be getting big number of walk-in prospects who would enquire about SFI, Tripleclicks and benefits of becoming an affiliate, PRM or ECA. If these visitors ...more
