Participating at a job fair could be one of the excellent ways to promote your SFI business not only to job seekers but to the local community as well.
How to promote your SFI business at a job fair?
- Find out more information about the job fair’s target audience to make sure you have better chances of signing up qualified prospects for your SFI business.
- Your booth location matters. Pay attention to where your booth is placed; choose a location between two other great companies so that you’ll get higher booth traffic.
- Announce in advance that you are exhibiting at a particular job fair. You can use Linkedin, Twitter, Facebook, YouTube and your blog to spread the word so that you attract as many potential prospects as possible.
- A great idea of attracting people at job fair is by organizing a draw. Collect people’s business cards or get them to fill in their contact information on your form and give out prizes such as TC Gift Cards in regular periods. Remember that you’re representing your SFI business and you should be very knowledgeable in everything about SFI.
- You should be presentable, informative and enthusiastic. You should focus on your conversation by switching off your mobile phones.
- You should be equipped with packages of information such as SFI postcard, flyer and X-card to give out to booth visitors.
- Make sure that you have plenty of your business cards to distribute to your booth visitors. Every time you interact with a job fair visitor hand out two cards, this will help you to spread the word quicker. Your booth visitor might know someone else who could also be interested in starting a home based business.
Every person that you meet might not have interest on starting his/her home based business right now, but could become one of your top movers in the future. Always give therefore your best personal attention to your booth visitors at a job fair.
If you are to promote your SFI business using a free-standing kiosk in a business area on the other hand, consider the following important questions:
- What type of kiosk is suitable for promotional purposes of your SFI business?
Kiosks are communications tools. A free-standing kiosk is ideal for unsupervised public use, providing all the benefits of the application while ensuring equipment security. It is usually fixed and occupies a dedicated amount of floor space. Perhaps the most suitable kiosk for promoting your SFI business is a web-enabled kiosk. Web-enabling software transforms your existing website into a public-access kiosk application. Web-enabled kiosks can connect directly to the Internet, so that you can link your personal SFI website and blog which include your SFI/TC gateways.
- What are the kiosk components and how will it justify a positive ROI?
All kiosks include the following core components, and additional components that depend on the kiosk's function:
1. Touch monitor
2. Enclosure - made of sturdy, durable materials designed to withstand abuse.
3. Application software - include built-in reporting mechanisms that provide feedback about which parts of the application are used, how long users stay at the kiosk, and other data. You can use your SFI personal website as the basis for your kiosk application.
4. Computer – capable of supporting full-motion video, digital audio, and network connectivity.
When designing a kiosk installation, your return on investment should be a primary consideration. Ask the following questions: How long will the installation take to pay for itself? How long can you afford to wait before getting back your initial investment? Will you achieve your ROI through savings or increased revenues?
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