A Booth set up that is decorated with Posters, Brochures, and Business Cards to start. Perhaps some examples of TC items on hand as well as a computer where some can sign up on site.
Once people see a warm person that they can converse with, some of the walls will come down and many will realize opportunity as you can answer questions.
Have some giveaways on hand such as ink pens, calendars, or balloons with your id link imprinted on them.
