Television advertising can yield very good results, relatively quick, if designed and run adequately. There are several challenges to overcome. One of the most important is how to direct the ads so that you get the credit and grow your business. That is not easily done.
The most efficient use of Television to grow a business is to be a "news originator": someone who creates events of public interest, worthy of getting news coverage from the media (newspapers, radio and TV). One needs a great deal of experience to reach that level. When you are highly familiar with the questions at hand, and your organize events to solve problems people are facing, you will get the attention that will brings the media to talk about your activity, You are not paying for the coverage and people take the information very seriously. That is an advanced form of using TV.
Before you get there you need to know how the media works and navigate successfully the arcane of Television advertising.
If you want to run television ads, there are at lest two steps to consider. The first step is to run your ads, making available a toll free number TV viewers can call. The second step should be to direct prospects to an enrollment facility.
One option is to set up a call center to that effect. There are companies specialized in providing call centers tailored to their customers' specific needs.
Another alternative is to use TV to generate traffic to your website. For example, you can have a text message running at the bottom of the TV screen, simultaneously, directing viewers to your website where they will find clear directives on how to enroll. You can tweak your website landing pages to build an email list for follow-ups..
Television is one of the most powerful advertising avenues to build brand recognition around a product, or a corporation. It is effective also for heightening awareness for an idea, or a cause. In major industrialized countries, TV plays a major role in the political elections. Vast amounts of money are spent therein. The most effective ads are designed par professionals who take into account all the parameters in human psychology, The explains why television advertising can be very expensive.
Obviously, the costs and the details of your TV ads will vary depending on the country, region or the city where you want to run your campaigns.The market is very segmented.
Your best approach is to target cities with the headquarters of major corporations that have announced employee lay-offs. You can also identify areas with high unemployment rates. This is one of the best combinations of market segmentation and selective targeting to improve the conversion rate in your advertising and marketing.
To lower your costs, you may want to consider Cable TV. Some of cable channels may be specialized in small business advertising. You can negotiate relatively good rates that may fit into your budget.
A more advanced TV advertising method is to create and run infomercials about SFI. They are paid TV programming. You have a full control of the content and have the opportunity to tailor it specifically as a form for promoting your SFI business.
less
Television advertising can yield very good results, relatively quick, if designed and run adequately. There are several challenges to overcome. One of the most important is how to direct the ads so that you get the credit and grow your business. That is not easily done.
The most efficient use of Television to grow a business is to be a "news originator": someone who creates events of public interest, worthy of getting news coverage from the media (newspapers, radio and TV).
...
more
