With proper research, you can tailor or promote your ad to reach a targeted audiences. For television advertising to be effective, it is depends so much on the advert’s quality, frequency and airing time. A matter of facts, you should also weigh it against new media, you should explore the pros and cons before embarking on television advertising.
Some of the pros and cons for consideration:
1) PROS – we all know generally people spent about 4 hours a day watching television. When you air a television advertisement, make sure you captivate your audiences. You have a wide range of time to reach your viewers with your advert. You must create an ad that has the ability to convey your message and draw your viewers in. Your ability to draw their sight and sound to influence them in viewing and the way they view your business.
2) In simple word, you can reach your targeted population/audience, by selecting the right time of the day to air your advert. Example: If you are promoting TripleClick’s products, let say a home cleaning products, you will consider to advertise during the day, when most homemakers are at home. If you are selling products for cooking, then it makes sense to advertise on food and cooking channels. The most important is you must have a product that appeals to people with certain interests.
3) TV stations keep detailed information about audience demographics. It is possible to broadcast your advert/commercials to the exact consumer groups. They will tell you which shows and time slots will reach which demographics, putting you in a better position to negotiate an advertising package that air your commercials only when your potential customers are tuning in.
4) Infomercials may also works for TripleClicks. You may want to consider a video for selling a products that needs a demonstration for consumers to recognize its benefits. Verunni, for example, a health product, sharing testimonials from users around the world may push the sales. At the end, ‘call for action’ or ‘call now’ may be added to your ad.
5) CONS – It is a well known fact that TV ad is very costly. It can range from $5-7 thousand to may be $350,000 depending on your airing time, during prime time, frequency of your ad. And the TV station you are using. Cable or National.
6) Consumers, especially the younger ones, teens will prefer alternative sources such as MP3 players or watching shows online, and with lesser people watching traditional television, means fewer people will view your ad.
7) You also cannot account for consumers behaviour. Many will mute or take a break, coffee time, to the loo etc – during TV commercials and they will give a ‘miss’ to your ad.
8) Worst, if changes required for your TV ad, means updating your script and re-shooting the entire ad, will incur/costs you additional money.
In summary, TV ad has had its negative aspects as it offers the potential customers only a short period of time to gather all the important information. Therefore, to achieve your desired results with TV ad, be it to promote SFI or TripleClicks and its products, your ad has to be catchy enough for viewers/potential customers to remember exactly about your ad. Catchy both to their ear and eye, in order for your ad to work/effective.
People have to be stimulated by what they are watching or hearing.
Timing and targeting the right audience are key to getting the message across to the right group of people.
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With proper research, you can tailor or promote your ad to reach a targeted audiences. For television advertising to be effective, it is depends so much on the advert’s quality, frequency and airing time. A matter of facts, you should also weigh it against new media, you should explore the pros and cons before embarking on television advertising.
Some of the pros and cons for consideration:
1) PROS – we all know generally people spent about 4 hours a day watching television.
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