Let's look at PrivacyMaxx as what it is: It's essentially an "asset protection service" that will either protect the purchaser from identity theft through its various proactive security scans or award him/her $25000. That means that because it's an asset protection service, your goal is to convince the customer that he or she needs to protect his/her assets by buying this product. The essential proposition behind this is something like this:
Buy PrivacyMaxx protection, or you could lose your identity to identity thieves.
Worded in less of a threat, you might say:
When you buy PrivacyMaxx protection, you can feel safer about your identity online.
That's going to be at the heart of your presentation, regardless of how you create it.
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Let's look at PrivacyMaxx as what it is: It's essentially an "asset protection service" that will either protect the purchaser from identity theft through its various proactive security scans or award him/her $25000. That means that because it's an asset protection service, your goal is to convince the customer that he or she needs to protect his/her assets by buying this product. The essential proposition behind this is something like this:
