Thanks for this question.
Since Marketing leads to selling of products and services to people one should have the following skills to be successful in any campaign:
1. Creativity in advertising:
One can not follow the same pattern of ads. that appear in the media. To be successful one has to
be different. As we all know, "Winners don't do different things; But, they do things differently".
2. Honest in approach:
One can not hide facts and make tall claims while doing marketing activities. One can be
successful by doing it, for a short while, But one can not survive for a long time as people will
know what is right and what is wrong if not immediately at least in the near future.
3. Presentation:
The product may be good in terms of its function or taste, etc. But, if the features or the positive
aspects are not strongly presented, people will simply reject it.
4. Time:
One should know which product or services should be highlighted in the marketing campaign
at the most appropriate time or the season.. One can not try to market leather coats during a
hot summer. Choosing of products that will go well with the time is very important.
5. Target Audience:
To whom you are trying to sell your products or services? This should be kept in mind while
engaging yourself in any marketing campaign. If you are not clear on this, then your campaign
will not take off.
6. Have the mind to accept rejection:
Not every marketing campaign can result in huge success. At times, it may produce no
results. In such times, one should know that the product or service is not rejected by the
people out right. One should have the mind to accept it and face reality.
7. Analyse Results:
Whether the out come is positive or negative, one should analyse the result at regular
intervals. This will help in making corrections or choose or change the media of campaign,
etc.
8. Continuity of activities:
Even if the results are very positive, one should continue the marketing activities without any
slip up as every one will try to learn and repeat what you did in your campaign. Keep changing
the pattern of campaigns keeping the geography and culture of people in mind. These will
greatly help in having a successful marketing campaign.
9. Planning & Budgeting:
Before entering any marketing campaign, one should thoroughly plan all related activities
paying attention to every minute detail. Cost of the campaign should be thoroughly analysed
and upper cap must be well defined. One should have the mind to take corrective actions
as and when necessary during the campaign period.
Conclusion:
With my fast experience of over 3 decades, in the Manufacturing and FMCG sector, I strongly feel that these are some of the most valuable marketing skills one must possess to be successful in any marketing campaigns.
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