I can think of dozens of valuable marketing skills, but here are the most important ones within SFI:
* Clear communication: In order to target a market, you need to be able to elicit your audience's values in order to attract them. Also, if you're training your downline to recruit *their* downline, this is also vital because they're going to be passing down your training on marketing skills to them.
* Niche development: Most of doing business on the internet revolves around concentrating on one particular market because that's what search engines and social networking handles well. That means knowing the products available in that niche and what about those products appeal to the target market.
* Targeting the niche market: You have to know where your customers look for their related information--if you're selling bait to fishermen, for example, you have to contact the fishermen where they go to shop or to learn about fishing.
Of course, your downline will need to know more than just marketing. They need to understand promotion, copy-writing, and a whole host of other important skills. You also need to comprehend how your downline affiliates think, and know how to phrase all of it for easiest study and practice... but that's all part of another question.
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I can think of dozens of valuable marketing skills, but here are the most important ones within SFI:
* Clear communication: In order to target a market, you need to be able to elicit your audience's values in order to attract them. Also, if you're training your downline to recruit *their* downline, this is also vital because they're going to be passing down your training on marketing skills to them.
* Niche development: Most of doing business on the internet revolves around
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