The problems that affiliates struggle with cannot be generalised but we can categorise them into two groups:
1. Those affiliates who sign up and stay inactive
2. Those affiliates who sign up and stay active
In the first group we have people who signed up while surfing from one business to another without making up their mind and those who are just lacking commitment.
Affiliates in this group do not generally respond to the team leader’s weekly messages or indeed any message at all. What should the leader do? The leader should still continue sending the weekly messages to all affiliates in his or her group as there have been some success stories of inactive affiliates recharging their batteries and waking up.
The biggest complaint I have seen from those who are already active is that they are not making major breakthroughs in spite of their efforts. If this problem is not addressed when it arises, some of them also eventually become inactive as they feel that they are not getting any returns on their investment. I think one’s approach to these affiliates should begin with motivation by for example sharing your story with them. How you started, the hurdles that came your way and how you overcame them. A good example is advertising. An affiliate can invest on paid advertising and still find that almost all the incoming affiliates are dormant. The team leader’s advice should be never give up but advertise, advertise and advertise. That is because statistics have shown that it takes many affiliates to get five quality PSAs. If you already have a successful advertising campaign in place, then it would be a good idea to invite this type of affiliates to join your co-op.
The problems that affiliates struggle with cannot be generalised but we can categorise them into two groups:
1. Those affiliates who sign up and stay inactive
2. Those affiliates who sign up and stay active
In the first group we have people who signed up while surfing from one business to another without making up their mind and those who are just lacking commitment.
Affiliates in this group do not generally respond to the team leader’s weekly messages or indeed ...more
