Drip marketing is a direct marketing strategy that involves sending out several promotional adverts over a period of time to a subset of sales leads.
It was developed in response to the "Law of 29" in which many marketers believe that an average "prospect" will not turn into a client until they've viewed their marketing message at least 29 times. I do believe in the need to stay in touch with my current and prospective clients in order for them to purchase from me. There are too many competitors out there..
An effective way to use drip marketing is to consistently do something each month to keep your name in front of your current clients and prospective clients. By doing this you diminish the sell-produce curve and will find that you will have a steady amount of business coming in the door.
Drip marketing requires a plan of action. Using this plan and following it throughout the year guarantee that my marketing campaign will be consistent all year long.
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Using available marketing resources in SFI, I focus on the 3 step Plan and the Plan. From there, I will list a plan of actions and goals.to develop a productive drip marketing campaign:
Step 1: Develop my Plan by referring to: https://www.sfimg.com/SFIBasics3Steps
(Plan something EVERY month) and https://www.sfimg.com/the_plan 9(for the whole year)
Step 2: Strategize the Execution of Your Plan @ https://www.sfimg.com/SFIBasics
Step 3: Decide who your Target is. Use marketing ads and methods @ https://www.sfimg.com/Resources/MarketingCenter
Step 4: Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing piece. Using promoting and marketing adverts and gateways to have consistent and customized adverts.
I will use X-cards ,e-cards , newsletters email newsletter (Be careful of spam filters) and promotional or Sales Brochures to send to my prospects on Deal of the Day, discounts and awards.
Drip marketing campaign as a way to nurture my current and potential clients. My campaign should keep them aware of your products and services. With this thought in mind my campaign will succeed.
The kind of information I want to include in my drip emails will vary depending on the nature of the campaign. My goal is to keep my prospects thinking about me, I might send them bits of useful information at regular intervals. I can send links to material I found elsewhere, along with a bit of commentary.
I periodically test new types of content or email designs for my drip marketing campaigns. I divide my email list into two different groups, and send the old version to one group and the new version to the other. If the new template gets a bigger response than the old one, I can then roll out the new template in future emails to my whole list..
So drip marketing is not one-off campaign but sporadic or staggering over time.
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