Deciding anything about advertising is a matter of testing. In order to track your results, you must key code the banner and track its performance over at least 30 days. It's advisable to have a separate banner on the same page but in a different location. This way you can eliminate the variable of the domain name. Testing involves many variables and it all depends are the goal of your promotion as to which you would test. Clearly, its a numbers game and the banner that garners the most hits will likely be the winner.
It's sufficient to say, that you should test and retest. Keep your site fresh if you have your own domain to improve search engine rankings. A dynamic banner changes messages according to the java script. A static banner does not change its message. The only way to know which one works the best is to split test the two on the same domain. Place one above the fold and the other below the fold. Then switch the two positions. Being above the fold may skew the results but when you look at the data the most attractive banner should emerge a clear winner. If the data is not conclusive then a retest is needed. The same applies with any form of advertising.
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Deciding anything about advertising is a matter of testing. In order to track your results, you must key code the banner and track its performance over at least 30 days. It's advisable to have a separate banner on the same page but in a different location. This way you can eliminate the variable of the domain name. Testing involves many variables and it all depends are the goal of your promotion as to which you would test. Clearly, its a numbers game and the banner that garners the most hits ...more
