I guess one of the most important things is to constantly evaluate and track what you are doing.
Are you assigning codes to your advertising efforts so you can track what is actually happening? You might be doing better than you think! This doesn't need to be anything fancy - just a spreadsheet on your computer or even a notebook.
For example, if you are using an Autoresponder service such as MailChimp, even the free version gives you open rates, click through rates etc. I discovered with one of my email campaigns, that my open rate was actually 5 times the industry average with one particular subject line. When I tried a different subject line, my open rate dropped to half the previous email. But both of them were actually doing very well, compared to the industry standard.
If you do some tracking for a few of your advertising campaigns, you will very quickly work out which ones are doing well, not so well, badly or really badly! So ditch the ones that aren't working or just re-hash them. Sometimes it's as simple as writing a more engaging subject line.
In addition, just a small word of warning - don't spend a lot of money on ANY advertising campaign without doing a small test run first. Split test all your campaigns and if you find one that DOES get results, then work it to the max!!!
There are so many different types of advertising available and if you aren't very good at writing, then try places like Elance and Freelancer and Fivver. For just a few dollars, you can get some pretty nifty writing done by an expert.
Lastly - let our old friend Einstein be our guide - 'Insanity is doing the same thing and expecting different results'!
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I guess one of the most important things is to constantly evaluate and track what you are doing.
Are you assigning codes to your advertising efforts so you can track what is actually happening? You might be doing better than you think! This doesn't need to be anything fancy - just a spreadsheet on your computer or even a notebook.
For example, if you are using an Autoresponder service such as MailChimp, even the free version gives you open rates, click through rates etc.
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