SFI has provided the necessary marketing aids and methods that are professionally designed and proven to be effective if they are used properly. Often times, our adverts do not receive good responses though we receive numerous hits(clicks). We need to review the causes and effects of our advertising.There is no perfect advert that really strike the full attention of the customers.
Our adverts are meant to get attention, interest, credibility, desire and action(IAICDA). These five elements must fit into the ads that we want to campaign for.
Consider
the target audience- the age, life style, income, local or global, needs
product/service concept-will it fulfill the needs, benefits
communication media- putting the ads at the right place and the right time, local and global
content of the message- clear and simple to understand
Positioning our ads based on
-readers' point of view, how they perceive, provide benefits and solution, value
-media: the right places that call for more traffics on sites such as; Business Opportunities, Work at Home, Home Business, MLM
- media choice,quality, free, classified or paid: newspaper, magazine, direct mail and online, blog, facebook, twitters, websites, etc
- frequency: Place in high traffic websites and number of exposures per day, at what time and day that more people will view the ads.
- Design - SFI has provided customized design aids that are ready to use
- Writing Affective Copy- SFI has provided and to choose the suitable one for the particular campaign
The use of Search Engine Optimization(SEO) - Having striking, bold , short, outstanding headlines will help to locate and identify your site easily and speedily. Tag them to ensure that they can be detected by the search engines.
Using the most popular media with heavy traffics will not guarantee you of favorable results. One thing for sure. I place my ads/gateways to any free websites repeatedly. Even using Lifetime Custom Domain will not guarantee me of many registrations but at least I can monitor the number of hits(clicks) into my websites. The changing taste and behavior of customers make advertising more complex and dynamic to counter the changing marketing environment and the use of ICT and internet.
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SFI has provided the necessary marketing aids and methods that are professionally designed and proven to be effective if they are used properly. Often times, our adverts do not receive good responses though we receive numerous hits(clicks). We need to review the causes and effects of our advertising.There is no perfect advert that really strike the full attention of the customers.
Our adverts are meant to get attention, interest, credibility, desire and action(IAICDA). These five elements
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