There are many reasons this practice is helpful but many wont see them right away because there isn't always a immediate dollar amount attached to these actions. That's why SFI urges you to go over your training as many times as it takes to begin to see the BIG PICTURE.
The benefits:
1. Buying local saves you money on shipping and keeps dollars spent close to home.
2. Buying local creates local success stories other merchants can relate to making ECA recruitment easier.
3. With more ECA selling locally your local residents are able to find companies they already trust and benefit from having the things they use regularly available even when they don't have time to go to the store.
4. Since having more options to buy and save on shipping is so appealing and the trust level is rising your recruiting of PRM becomes easier which will lead to even more ECA referrals.
Since you started buying locally you have improved local ECA success rates which gets them bragging about their success and expansion and it leads competitors to wanting to tap into this stream of new revenue as well. They will not just join as an ECA but in most cases will offer you a better price or free shipping to get you to be their customer instead. The bidding war for your business will begin and it will cause them to soon sell more to people in neighboring countries or even half way around the world.
All of this is good for you because every ECA referral is worth 10% of their CV from sales for life and every PRM attracted by local names and brands at very affordable prices means more buyers shopping these stores so you get 45% of the CV from their purchases and 100% of the Sales VP as well.
All because you started shopping that local store and maybe the one in the next province and helped them increase revenues.
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There are many reasons this practice is helpful but many wont see them right away because there isn't always a immediate dollar amount attached to these actions. That's why SFI urges you to go over your training as many times as it takes to begin to see the BIG PICTURE.
The benefits:
1. Buying local saves you money on shipping and keeps dollars spent close to home.
2. Buying local creates local success stories other merchants can relate to making ECA recruitment easier.
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