The success of any network marketing business is built on interdependent relationships. Just as you depend on your downline's performance, as it is directly tied to your profits, likewise, your downline depends on you to teach them how to duplicate your success. This is crucial to the success of your SFI business. Your downline wants also to earn big commissions as much as you do, however, they will quickly despair of achieving this goal if they can't see a clear path towards it.
Educating your affiliates about SFI and its commission structure is not enough. You need to train them in the execution of a real proven marketing system that you have put in place. If the benefit of doing this isn't immediately obvious, then take a moment to address their concern by communicating with them in a way that is simple, clear and easy for them to understand.
How to communicate with your downline effectively to get results?
Here are some ideas, which have been proven to be effective in communicating with downline:
1. Establish trust.
It is important to establish credibility and authenticity in all your communication with your downline. The first step to establish trust is by making it clear to them that you’re always available for supporting them with your wide base of knowledge. You must do your best to be always being prompt in replying to their messages or answering their questions.
To be accurate and effective in communicating with them, you should always consider any matter from the perspective of your downline before sending your messages
The importance of being earnest is that you must be truly dedicated to the welfare of your downline. This not only means investing your personal expertise with the intent to support their success, but it also means the capacity to be honest when it is difficult to do so. Typically, the most difficult time to be honest with your downline is when you need to deliver news about an error, or a failure to perform according to expectation. It is important to be honest in communicating mistakes. If you can be trusted to acknowledge errors/mistakes, then accomplishments are that much more believable.
Earn a reputation for being trustworthy with your communications and your actions. Demonstrate your commitment, and it will reinforce credibility. Focus on the success of your downline, and many of them will return the dedication with loyalty. Build a personal brand based on authenticity and integrity. Cultivate honesty and trust in your organization, and you will be amazed at how much easier it is to grow and expand your network.
2. Define your expectations right from the start.
It is advisable to let your new affiliates know the various ways that they can communicate with you. Let them know your preference right from the beginning, the best way they can reach you whether email or through all communication tools provided by SFI.
3. Communicate with your Movers weekly.
When you look at your Movers tab and Genealogy you’ll be able to identify who is active among your downline. Make sure that you communicate with everyone who is actively sponsoring new affiliates to grow their SFI business. Keep in touch with them at least once a week. Let them know that you are always there to support and help them as needed.
4. Send your weekly and monthly message to your entire team.
Your weekly and monthly message to your entire team will keep them connected with you as you provide them your training tips, updates on your latest marketing strategy, weekly/monthly words of encouragement to motivate them and TC products/services you recommend for growing their SFI businesses. Ask them to visit your Leadership page for contests and incentives details. Make sure that in every correspondence with your downline, don’t forget to include your Leadership page link.
5. Be accessible and be prompt in your response.
As a Team Leader you need to be accessible and respond to messages promptly. As much as possible, reply within 24 hours to your downline’s questions/inquiries. Don’t leave them hanging. By all means have set times for communicating with others, but never let a question or message from your downline go unanswered.
6. You can also do the following to strengthen the bond between you and your downline:
- Create an account on social network to communicate with your downline. This includes setting up a Facebook group, MySpace or Twitter. In this way, you’ll remain connected with your downline. The more you spend time with your downline, the better you’ll get to know them, giving you more insight about their weaknesses and strengths. You’ll be in a better position to help them in their development and growth.
- Use a blog to provide information on training step by step starting on their first month. Most likely your affiliates on their first month are feeling overwhelmed when they log in to the affiliate center. Using your blog, you can show them what to focus on and where to find the necessary SFI tools and resources to accomplish that particular first month’s goal.
-You can also look into using Skype for conference calls. You can provide group training for your downline through this method and have a session of questions and answers.
Conclusion
Communication is crucial in building and developing your team. You need to explore the many forms and methods of communicating with your downline and put into use of each to your
advantage to get results.
The bottom line is that good communication is of utmost important if you are to succeed in network marketing. You must know how to express your ideas and you must have a strategy to communicate effectively with every member of your team.
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