Through SFI, the following resources of communication between Sponsor and Affiliate are available:
PSA and CSA mailer
E-mail
E-cards
Phone
Live Chat
Each of the above can be an effective source of communication depending on the nature of the message. For example PSA and CSA mailer is very effective for one to write weekly newsletters to all affiliates. E-mail, E-cards, Phone and Live chat on the other hand enables the sponsor to personalise or have a one to one way of communicating with the affiliate.
As other people have said, first impressions are very important and so you may find that initially a “live chat” with your new affiliate while he or she is online is a very good chance for you to present the human side of your business and with the bond that you make you may just set the affiliate on the right path and prevent him or her from becoming inactive.
For motivating and recognising your affiliates achievements you will find E-cards as a faster and humorous way of communicating your message.
Where it is necessary and possible, I think that contact by phone is just as good as live chat but both maybe limited if there are language difficulties especially with the phone where one has to speak.
Something that is not offered by SFI but which you can set up is webinar. This is a very effective way of bonding with your team, presenting your ideas and immediately answering questions.
In conclusion for effective communication, use the right resource (from the above) depending on the nature of your message.
less
Through SFI, the following resources of communication between Sponsor and Affiliate are available:
PSA and CSA mailer
E-mail
E-cards
Phone
Live Chat
Each of the above can be an effective source of communication depending on the nature of the message. For example PSA and CSA mailer is very effective for one to write weekly newsletters to all affiliates.
...
more
