Other answers to this question have given many criteria for measuring the effectiveness of a sponsor. These tell what we ought to see in a sponsor, but not how they fit onto the measuring stick when we rate our sponsors.
List the criteria that you wish to look at when you rate your sponsor. What are the import ones, which don't matter so much to you? Without a clear view of what your need and want in a sponsor, you can not fairly rate him.
The actual yardstick that use when rating our sponsors is 5 units long. From 1 star to 5 stars.
* 5 stars is the best. Does than mean perfect? No. It means that the sponsor is almost always reliable in helping his PSAs. He's human. Things come up that delays his communications, etc. But he is dedicated to helping his team. He reaches out to you before you reach out to him.
* 3 stars is the lowest rating where the sponsor can still be paid for his efforts. He does what he needs to do, but maybe more slowly. And nothing extra. He waits for you to reach out to him.
* 1 star means he is about useless. He didn't write at all this month, no communication, Team Mail, Stream, eCards, etc. No acknowledgements, rewards, tips.
* Stars 2 and 4 are the intermediate stars, not good enough for the best, not bad enough for the worst. They tell the sponsor that he has some work to do to satisfy his PSAs, but that they are seeing that what he does is helpful.
If you can not give your sponsor a 5 star rating, then write him a note and explain why, what he isn't doing that you think he should be doing. Open the discussion. Be nice, but truthful. If he's rating a 3 or better, he probably is trying to be a good sponsor. He just needs pointers.
You can write a comment right on the ratings page, or if you don't want it to be viewed forever, write an email.
I know that when I don't get a 5, I am upset. Because I can think back to where my shortfall was.
Be honest, but fair in your evaluations.
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Other answers to this question have given many criteria for measuring the effectiveness of a sponsor. These tell what we ought to see in a sponsor, but not how they fit onto the measuring stick when we rate our sponsors.
List the criteria that you wish to look at when you rate your sponsor. What are the import ones, which don't matter so much to you? Without a clear view of what your need and want in a sponsor, you can not fairly rate him.
The actual yardstick that use when
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