Membership in a social site like Linkedin can definitely help you build your SFI business. Yet, you must use your social marketing channels as they were intended to be used. If you don't, they your account will be limited or frozen. Furthermore your posts will be blocked. So it is more appropriate to ask how do you build your social presence on social networks to build your business.
Businesses need to understand that social networking sites are intend just for that - being sociable. Many businesses don't understand that social marketing is more about liking and branding than selling in the first stages. So a good approach to follow on Linkedin is to complete your profile as thoroughly and honestly as possible; then, connect with people who are from your hometown or your vocation. Then you have to start with base conversations relevant to the topic at hand. Remember why you connected with them in the first place - e.g. your hometown. So much of the conversation in the beginning is going to be about events, people, and places in your hometown. Or if it's your family, then the base conversation is going to be about family happenings and updates. People like people who are like them! The more people that you involve in the conversation then the greater your following. Once you have a following, all you have to do then is to interject a viral idea about a common theme and watch it spread like wildfire!
That's the power of social media and that's how it works. Just yelling at the top of your lungs about your new toy is not going to impress anyone because they are not on the social network to learn about that unless you have set the stage and they see value in it for them. That's why people share content. It resonates with them. Always keep the big picture in view when social marketing. Why am I making this post? It should always be to position the idea in the mind of your followers that you are like them and they can benefit from the information you share.
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Membership in a social site like Linkedin can definitely help you build your SFI business. Yet, you must use your social marketing channels as they were intended to be used. If you don't, they your account will be limited or frozen. Furthermore your posts will be blocked. So it is more appropriate to ask how do you build your social presence on social networks to build your business.
Businesses need to understand that social networking sites are intend just for that - being sociable. ...more
