Having membership in a social site like LinkedIn could prove to be a very valuable tool in building your SFI business. LinkedIn is one of the most powerful social networking sites to make connections and generate leads for your SFI business.
Here are ways to use LinkedIn help you build your SFI business:
- Join LinkedIn groups.
Joining a group can give you access to people related to your SFI business. Groups that have been created relating to marketing professionals and social media marketing give you the ability to generate leads for building your SFI business. For your basic membership LinkedIn allows you to join up to 50 Groups.
Search for online home based business opportunity, topics and location specific groups that contain concentrations of people to network with them. Spend time looking at the level of participation and conversations. If all you find is updates with members promoting their businesses move on as this group will be of little benefit to your business.
Tip: You should look for groups that don’t tolerate flagrant self-promotion, which is the best groups for lead generation.
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Create your LinkedIn Groups
After spending some time hanging out with Groups related to your SFI business, you might consider creating your group. The creation of your own topic group is for the sole purpose of discussions of related subjects which interests your prospects/customers, group partners, etc. When you create your group you become the group’s manager and you need to fulfill your responsibilities by committing the time to curate, moderate, stimulate and facilitate group participation.
Furthermore, you need to define clearly your starter content to get people started in talking. You must promote and participate in conversations. Don’t tolerate spam and self-promotion. Right in the beginning make it clear to participants that they will be kicked out if found violating the rules. By setting this tone, your group members will have more reasons to stick around.
Create a landing page on your website promoting the idea behind the group and encourages prospects to join. By doing this you’re building a stronger connection to your group and help prospects better understand what the group is all about.
Here’s how to maximize your LinkedIn group:
1.Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section.
2.Add keywords in the title of the group to be found on Google.
3.Add your website/blog to the group to drive traffic to your site.
4.Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member.
5.Send a weekly message that adds value for group members and drives traffic back to your site.
6.Connect people in the group by making introductions to those who could potentially do business with one another.
All of these points above will help you generate more leads for your SFI business. Make sure you create a group that fills a need for the audience you’re targeting, so that every prospect that joins the group is a qualified lead.
- Use the Advanced Search in your target market.
The advanced search in LinkedIn page lets you customize your entries to find people you’re looking for. The advanced search is located on the top right side of your home page next to the search box. Clicking the advanced link will enable you to search by industry, keywords, company, title etc. This is a powerful tool in finding your qualified prospects.
- Get in touch with your leads.
The best way to get in touch with your leads is to send them personalized messages. View their profile to find relevant information about them such as, their companies past and present, school they attended, groups they belong to, their hobbies and their mutual connections. These information can help you effectively in personalizing your messages.
Use LinkedIn social network of professionals to attract leads. Connect with right people to market your SFI business using the advanced search features. Keep your profile up-to-date and stay active on LinkedIn. It will provide you more than enough supply of prospect to help you build your SFI business.
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