Hello, Rania Masaeed
Your question is important as it relates to the effectiveness of our communications with our team members.
In view of such an objective: "providing the best support to help our affiliates be successful", the answer is not an "either...or".
Contacting a PSAS through the SFI mailer and/message center should not be exclusive from contacting them through their email. There is a reason we have both.
I have been a team leader from my first month with SFI. From start, I have used both effectively.
First, our Team mail is organized in ways that we have to contact our downline through the Genealogy mailer, at minimum, once a week, (i) to give them support, (ii) to organize contests, announce their results and give rewards, (iii) to make major team announcements and the like.
For such tasks, there is no other communication mechanism more efficient and more time saving than the Genealogy, PSAs, and CSAs mailers.
Second, when I want to give tips to a PSAs, or when one of my dowline win a prize, achieve a significant milestone, I want to congratulate them. I use the eCards. These eCards are excellent for contacting a PSA. The opportunities to do so are numerous. You only need to look at the variety and diversity of the eCards SFI has made available to us. They significantly improve our "One-to-One" communications with a PSA.
Now, when you send an eCard to a PSA and he replies to you from that message, the reply will go to your own email directly. That opens the second communication avenue. If you follow up with it, you will be using their own email to further the communication.
Using a personal email address may also have advantages in specific situations.
For instance, I have affiliates whose primary language is not English. Using an online translator to address them in their own language may be more efficient. Sending that translation from our own email address to theirs is easier, and time saving.
Similarly, when I am answering a PSA technical question or helping them with specific issues related to marketing, sales, or sponsoring, I have to do some preliminary research to ensure that I am providing my PSAs with accurate and up to date information.
Using personal email is also more efficient in such cases.
Finally, with the new "Group Mailing Policy", those among us who have large downlines will have to be inventive in reducing the size of their team mail.
They may want to consider using personal email as a supplement to Team mail.
To conclude, effective communication with our PSAs will require us to use both the SFI mailing system and personal emails. We should not look at these tools as exclusive to one another. On the contrary, they complement each other.
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