This question was on my mind a lot when I started with SFI a little over a year ago. There is so much to tell, so much to share - where do you even begin?
One thing I do when I think about things like this is to ask myself what I would like my sponsor to do? What would I like to see, hear? There are so many individuals here, unique personalities that I do not think we can have one definite answer that everybody would like. My answer to this question will make perfect sense to some people while others would think I lost my mind So I will tell you how I approach it and why - then you can decide for yourself which approach works for you.
1. I send an e-card 1st as a short fun ice breaker. In it I congratulate them for
taking the 1st very important step to financial freedom and I make sure I am very
happy about having them.
2. My 2nd contact straight after the e-card is an introductory letter. What do I
introduce? Myself!!
So - in this letter I tell them:
1. My full name and surname
2. A little personal info - not my life story - just a short version of my role in
real life
3. My location - my country
4. My role (sponsor or co-sponsor) in their new venture with SFI and what it means to
them to have me - like I am their guide, support, cheerleader
5. My contact details - should they need help where or how they can get hold of me.
Then I assure them that I will be there to help and give advice and answers and I am also honest in saying I might not always have all the answers but that I will do my best to find the answers.
You will notice that I do not give them explanations about SFI or anything they have to do - yes if you look at it - the 1st letter is mostly about ME!! Why? Not because I love myself and I want all the attention. NO - I do this because:
I want them to know they are dealing with a real person, a human being.
I want to build a relationship with them that will encourage them.
If I want to really help them I have to know who they are - not just their names but as people BUT I can not expect to get to know them if I am not willing to let them get to know me.
Why do I not tell them about SFI? It is about SFI after all, isn't it?
Yes, they signed up with SFI.
Yes, they are here because they want to work and make money BUT -
do they really need me to pile on more information from the start?
There is so much information already and if I pile on more they might run for the hills but if they see there is somebody here that will hold my hand and lead me through these mountains of information they might just stick around to see if they could actually make this work.
My initial contact with a new team member is very personal and I talk to the PERSON - so I send the card, the letter and then only do I start on SFI. In my 3rd contact I tell them step by step how to get started
So I tell them which actions to take first so that they can earn at least 500VP, receive mail from SFI me and their up line.
After this GETTING STARTED mail I watch to see what they are going to do - if they acknowledge my contact and they follow instructions I start building the relationship. If they show no reaction but they start working on their own steam it is ok - then I just make sure I acknowledge their work so that they know I am available.
If they do not acknowledge me and they do nothing I just keep on sending my weekly mails until such time that they OPT OUT or they start working. I d not want to spam them but I want to keep the channel open.
I always try to keep the initial contact light hearted and fun and with a bit of humour but still professional. I want my team to look forward receiving my mails - I do not want them to dread reading it or even deleting it without reading it because it is just so "heavy and serious"
I also don't think we have to copy and repeat the information SFI provides (why re-invent the wheel?) In my opinion we only have to simplify and point in the right direction - one topic at a time.
This is how I see it and approach it - maybe it will appeal to you as well.
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