I believe that the most cost efficient, best return on investment is to hand deliver the Gift Cards. A face-to-face encounter gives you the chance to tell the receiver a little about TripleClicks and what the card does. You can also get a name and email address from the person at that time so you can make the important follow up.
I tell the person that this is a global marketplace and the card gives them access to check it out. It also lets them try out the games or advertise their own items for sale. I also look at the person to whom I am giving the card. Does she wear make-up or have pretty finger nails? I tell her to check out the prices and selections of the make up or fingernail art. Does he have an ear bud stuck in his ear? I tell him to check out the Techs. Boots and purses, health care items, and jewelry are all good items to match with people you meet.
Warm contacts and cold contacts are both good for the above method.
When I want to just leave a card for someone, like at a motel, I found that I get better results if I write a stickie note and then them it is for them. Otherwise, I think they throw them away thinking we were done with it. I also give them a little challenge for them to see what advantage they can find for themselves when they redeem it.
I believe that the most cost efficient, best return on investment is to hand deliver the Gift Cards. A face-to-face encounter gives you the chance to tell the receiver a little about TripleClicks and what the card does. You can also get a name and email address from the person at that time so you can make the important follow up.
I tell the person that this is a global marketplace and the card gives them access to check it out. It also lets them try out the games or advertise their own ...more
