Sales people know people who buy ads. There’s a reason you hear about the ridiculously high salaries the sales folks command. It’s not just that they bring in the money – it’s that they’re the ones capable of doing it! They’ve spent their careers figuring out how ad buyers make decisions. They’ve organized more jean parties (don’t ask) and mani-pedis than you care to think about – building those relationships. The good news is, the good sales people know who to call. Side benefit, the people they call will actually take their call. The bad news? You need to hire some of these sales folks before they start generating revenue, and like we already covered, they’re expensive! If you end up building a full sales team, you’ll almost certainly raise a significant round of financing just to scale that team out ahead of the revenue (and cash!) it’s able to generate. Managing the sales team you hire is a whole other can of worms I won’t get into in this post, but suffice it to say, it’s nothing like managing your engineering and product teams.
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Sales people know people who buy ads. There’s a reason you hear about the ridiculously high salaries the sales folks command. It’s not just that they bring in the money – it’s that they’re the ones capable of doing it! They’ve spent their careers figuring out how ad buyers make decisions. They’ve organized more jean parties (don’t ask) and mani-pedis than you care to think about – building those relationships. The good news is, the good sales people know who to call. Side benefit, ...more
