I would not recommend advertising the entire store but at the same time I would not limit myself to individual products. I would promote categories of products, auctions, games and contests.
By advertising for example a particular pair of earrings, straight away you have narrowed down your possible market to only those who are on the market for or have an interest in earrings. I have no interest in earrings so I would not even look at that ad. I would however have a look at an ad on jewelleries as I have a general interest there.
TIP 1: Where possible promote categories giving a particular product (which you in fact want to sell) as example.
TIP 2: Promote those products with Free Shipping and 4+ stars rating. Research have confirmed online shoppers preference for these.
TripleClicks will naturally be promoted through these ads. If you just promote the entire store without pointing to any particular product or category that would arouse the readers interest, it would be just a waste of time and money.
I would not recommend advertising the entire store but at the same time I would not limit myself to individual products. I would promote categories of products, auctions, games and contests.
By advertising for example a particular pair of earrings, straight away you have narrowed down your possible market to only those who are on the market for or have an interest in earrings. I have no interest in earrings so I would not even look at that ad. I would however have a look at an ad on ...more
