There are limitations in making cold calling with the availability of modern communication technology with computers, laptops and smartphones. Messages can be sent in seconds and responses can be received almost immediately. Cold calling consumes much time and time means money. Many people are aware of scam and fraud businesses and cautious about them and most likely the prospects will turn down the invitation unless they know well of the company. Cold calling is only good when the prospects are known and the ability of the caller to entice the prospects to answer the call.A good and experienced telemarketer will know the time and the type of prospects to call. With modern technology, most people prefer to communicate through smartphones and computers where they are undisturbed with calls. So cold calling is only good for the right prospects who wants to know more and willing to listen. But not a good method for prospects who are reluctant to listen and to know more. I prefer to go for advertising, emails, tweet and facebook where the prospects can access us personally.
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There are limitations in making cold calling with the availability of modern communication technology with computers, laptops and smartphones. Messages can be sent in seconds and responses can be received almost immediately. Cold calling consumes much time and time means money. Many people are aware of scam and fraud businesses and cautious about them and most likely the prospects will turn down the invitation unless they know well of the company. Cold calling is only good when the prospects are ...more
