Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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Gliceria Pritchard, Aff (Australia) Top Author Forum Guru 2/19/2015 10:38 am
Affiliate since: 11/29/2011, Power Rank: 96 | Read Gliceria's 402 other Ask SC answers
No. I think cold calling is dead! In the past before the Internet, cold calling using a local telephone directory was the popular method for attracting new customers.

Nowadays, the only people who use this old method are the telemarketers.

If you want to use this old-fashioned method, you run the risk of your calls being ignored,or being hung up on, especially if you choose to ring late afternoon or early in the evening, when the family is busy preparing dinner, or getting
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