There is no one or the other, without both you will leave half your prospects out in the cold.
I see people talking about how much of a rush everyone is in and how they only have time for a short sales pitch, or if they want more information they'll sign up to find out more. ClickBank is an Affiliate Management Company that handles e-books and membership sites for most major sellers of these products and if you go through their listings you will be lucky to find 1 site out of 1 hundred that doesn't have either a long sales pitch or a 20 minute to 1 hour long video sales message.
If everyone were as short sighted as those respondents or in as much as a hurry as they claim to be when trying to find a means to make money online, those ClickBank products wouldn't sell, but ClickBank processes over 100 Million Dollars in sales a year.
Likewise we have all seen infomercials, they can last 2-3 hours and basically after 20 minutes you have heard the entire pitch and are just listening to the same thing over but they generate over 3 billion dollars in annual sales on a wide range of products.
It's not how much you say but how you say it that makes a difference.
If you have a good headline or gateway page that captures the prospects attention and informs them of a solution to a problem they face in under 5 seconds you can get them to either give you and e-mail contact to follow up with more information when they have time, or get them to open the page in a new tab and take the time to get more details.
Once you have their attention you need to break down the different types of information your prospective customer might desire before making a purchase decision and devote a portion of the sales page to each of these areas of interest. It can also help to have a FAQ page, or provide a means to contact you with follow-up questions as well. Break all bulky sections down into smaller and easily digested parts and don't be overly repetitive and you will convert more prospects.
I can tell you that in a decade of affiliate and network marketing I have had a lot better results off a full page review of a program or product than I have off a 5 second splash page with the only otpion for more information being to sign up now.
less
There is no one or the other, without both you will leave half your prospects out in the cold.
I see people talking about how much of a rush everyone is in and how they only have time for a short sales pitch, or if they want more information they'll sign up to find out more. ClickBank is an Affiliate Management Company that handles e-books and membership sites for most major sellers of these products and if you go through their listings you will be lucky to find 1 site out of 1 hundred
...
more
