I would say it's a must. But we must be very careful of the content. The gist of welcoming them personally is good but the content of your letter may drive them away and do more harm than good.
To have a good content of your welcome letter use this guidelines:
1. Your objectives is to win their trust and engage them in a conversation. - greet and welcome them in their own language. From their profile you will know where they come from.
You can use online translation of english greetings to their language. Use simple greetings so that it can be translated correctly.
2. Have a short introduction of yourself and your commitment to help.
3. Make them excited about SFI specially on the potentials on making multiple income. Do not give details but always say that you are ready to explain in details if he ask you.
4. End with friendly action-to-do statement and make it easy for them to start. Example: go to your TO-DO list and start earning here's the link https://www.sfimg.com/Home?tab=to-do_list.
5. Maintain a friendly and helpful tone in your letter.
Some of the DON'Ts:
1. Do not push them, specially to buy. It is not the culture here at SFI.
2. Do not overwhelmed them with so many information. - They are not ready for it.
3. Do not make empty promises or expectation - be true and be honest.
4. Do not make your welcome letter very long nor too short. The objective is concise, short but with substance.
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I would say it's a must. But we must be very careful of the content. The gist of welcoming them personally is good but the content of your letter may drive them away and do more harm than good.
To have a good content of your welcome letter use this guidelines:
1. Your objectives is to win their trust and engage them in a conversation. - greet and welcome them in their own language. From their profile you will know where they come from.
You can use online translation
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