Hello Osaro,
Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results.
These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results.
If someone clicks on your PPC listing, they arrive at your website, and you are charged the amount you bid. So, if you bid $.15 per click and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.
PPC is capital intensive and it is important that we pick out the best methods t get the most maximun benefit. Below are some of the best methods:
1. Track Conversions - you need to stay on budget, as a result you have to track your
conversions.
2. Manage Your PPC Dollars: Set a Sensible Budget!
3. Find Niche Keywords - It is always better to narrow your keywords rather than
using very broad keywords.
4. Good Writing: Most pay per click advertising requires that you write a couple short
descriptive phrases about your service. Don’t underestimate the importance of
this, make sure, at a minimum, that your grammar, spelling and overall language is
correct and appropriate for your audience.
5. Go for quality and not quantity.
6. Tweak your advert to get the most out of it. One good thing about PPC advertising
is that you are allowed to adjust and make changes as it runs. You can even change
a gateway if you see that things are not going as planned.
Generally, getting the best out of PPC comes with experience. The more you use this source of advert the better you will become and i dare say that PPC is a cheap source of getting sign ups if used maximally.
I hope you get the most out of your future PPC adverting.
Thanks
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Hello Osaro,
Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid search results.
These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results.
If someone clicks on your PPC listing, they arrive at your website,
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