Your question suggests that you are looking for a silver bullet that will cure your recruiting setbacks. Let me make crystal clear, PPC advertising is expensive. Nonetheless you can control your costs. Variables that make your ads ineffective are:
1. Poorly organized ad campaigns.
2. Non-relevant keywords.
3. Low advertising budget
4. Poorly optimized landing page.
5. High cost per click
Thus, to get the best results and generate quality SFI signups from your ppc ads always do the following:
1. Create multiple ad groups within each ad campaign that use highly relevant key terms for an optimized landing page. Be sure to maintain key terms in the headline of the ad, the domain of the landing page and the landing page itself. This ensures a higher quality score for your ppc campaign.
2. Know your demographic. Times of day, days of the week, and time of month are critical to the success of your ppc campaign. Avoid running ads during off peak hours. Run your ads during the most favorable times based on traffic to your domain.
3. Content management should be set to specific and not broad. All of this is based on key terms and whether or not you want to specifically target key phrases or use broad match. Broad match will get you more hits, impressions, and clicks but ultimately you sacrifice quality. If you use exact match and you have a high quality score then your signups will be more targeted but fewer in number. I recommend key phrase matching which favors longer tailed keyword phrases.
4. If your ppc campaign is producing efficiently, never stop the ads from running during peak activity. Monitor your ads and always track for improvement.
If you do the above, not only will you have a good ad strategy but also it is one that will produce signups at lower costs. At the end of the day, costs are considered investments so you can expect a reasonable return on your time and effort. You have to find that comfort zone for yourself as their is no single cure for the issue of prospecting except to keep at it tracking for improvement.
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Your question suggests that you are looking for a silver bullet that will cure your recruiting setbacks. Let me make crystal clear, PPC advertising is expensive. Nonetheless you can control your costs. Variables that make your ads ineffective are:
1. Poorly organized ad campaigns.
2. Non-relevant keywords.
3. Low advertising budget
4. Poorly optimized landing page.
5. High cost per click
Thus, to get the best results and
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