Affiliate since: 03/04/2013, Power Rank: 99999999 | Read Raymond's 64 other Ask SC answers

Hi Osaro,

This is a great question.

Any good marketing plan starts with market research. You need to know your target market and what "triggers" are going to propel them into taking action.

In terms of PPC advertising, your research would involve determining what keywords are going to work best for your target market. And if you want to keep your costs low, use the Google Adwords keyword tool to determine keywords that have a high search ratio, yet low competition.

Hope this helps.
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Hi Osaro,

This is a great question.

Any good marketing plan starts with market research. You need to know your target market and what "triggers" are going to propel them into taking action.

In terms of PPC advertising, your research would involve determining what keywords are going to work best for your target market. And if you want to keep your costs low, use the Google Adwords keyword tool to determine keywords that have a high search ratio, yet low competition.

Hope
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