Pay per click advertising is a horrible way to get visitors when you need traffic for your website/blog because it costs you money right out the gate and gives you (generally speaking) the same attrition rate as free ads.
How it works:
Pay-Per-Click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. You budget a certain amount for the ads, select the frequency of appearance based on keywords and other analytics. Once your ad is live, people who click on your ad go to your blog or your gateway link, and boom, your account gets debited for the cost of your ad.
Now, obviously, not everyone who clicks is going to sign up, which means that some of your money is lost to no effect. Additionally, those who do, well, we know that we're facing roughly a 97% attrition rate (at least according to one of my upline sponsors). This can mean that you have a sizeable investment long before you have an active team of any size.
Now, if you're going to use, PPC ads, you want to track not only clicks, but conversions (so you can get an idea of how many people are actually following through and sign up). You'll also want to track how many of the sign-ups actually prove active.
You see, your outgo (how much your paying the PPC service is)
(Cost per clicks) x (total numberr of clicks)
but the money you get back is
(total number of clicks) x (conversion rate) x (profit from commissions from your conversions).
You're far better off using free sources for opportunity seekers, particularly ones which allow you to meet people in person. You stand a far easier time showing people your successes face-to-face, and you wind up doing it at far less expense. One of the best things about SFI is the fact that we can all do this without spending even a time of our own money--don't waste your hard-earend cash on this.
So, dividing out by the total number of clicks, in order to make a profit, your cost per click needs to be less than the product of your conversion rate and your profits from commissions. Or, in math terms:
if (Coversion Rate) x (profit from sign-ups) < (Cost per click), YOU LOSE.
I could go into the hit-or-miss guessing game to figure out which keywords are going to be good choices not shared by others, but the fact is that not only are you in direct competition with everyone from SFI using these, but with members of every other affiliate program out there--and there are *tons* of them.
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Pay per click advertising is a horrible way to get visitors when you need traffic for your website/blog because it costs you money right out the gate and gives you (generally speaking) the same attrition rate as free ads.
How it works:
Pay-Per-Click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. You budget a certain amount for the ads, select the frequency of appearance based on keywords and other analytics.
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