Pay per click advertising is a great way to get visitors when you need traffic for your website/blog.
How it works:
When your ad is clicked by a prospect, he’ll be directed to your website, you pay the search engine a small fee (“pay per click.”). Pay-Per-Click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.
When employing PPC advertising to generate signups for your SFI business, concentrate on conversions, not clicks.
A successful pay per click advertising campaign include the following important points:
1. Tracking your Conversions
- A visitor sign ups in your blog/website “Call to Action” page.
2. Allocate a Sensible Budget for your PPC Advertising
Depending on your marketing plan budget a rule of thumb for setting aside a sensible budget would be:
Cost per click is less than (<) conversion rate x total clicks x profit/conversion
In short the amount spent per click should always be less than the total profit earned per click.
3. Have your Niche Keywords
Focus on narrow keywords not on broad terms. You might have a high probability of your broad terms always included in the search results when prospects type your keywords but a big disadvantage is the cost per click. It might cost you quite high, since a lot of advertisers bid on the broad terms and the chances of conversion might be lower. Focused keywords will most likely cost less and far more effective than broad terms. Most PPC services such as Google and Bing can provide estimated cost per click and searches per day for keywords.
4. Employ Accurate Descriptive Phrases
Generally pay per click advertising requires that you write a couple short descriptive phrases about your offer. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling and overall language is correct and appropriate for your target audience. Also verify that your language adheres to the rules enforced by the pay per click service – Google, for example, won’t allow ads with superlatives (“the best,” “the greatest,” etc.), with repeated keywords, or with excessive capitalization.
5. Focus on Quality
Google and Bing determine which ads appear on the page and where based on an advertiser’s Ad Rank. Your Ad Rank will depend on the highest amount you’re willing to spend for your PPC ads and the Quality Score, a metric that takes into account your Click-Through Rate, relevance and your quality of your landing page. This system allows winning advertisers to reach potential customers at a cost that fits their budget.
Pay per click is now a basic Internet marketing tool. Very few businesses can afford to ignore it. But you have to avoid the more-clicks-is-better mentality. Focus on conversion and return on investment, rather than clicks and you can build a profitable PPC ads campaign.
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Pay per click advertising is a great way to get visitors when you need traffic for your website/blog.
How it works:
When your ad is clicked by a prospect, he’ll be directed to your website, you pay the search engine a small fee (“pay per click.”). Pay-Per-Click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.
When employing PPC advertising to generate signups for your SFI business, concentrate
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