Hello, Osaro,
I can see that your question has a lot to do with ADWords Ads; and I would like you to follow these initial steps:
1. Have a website in place and make it appealing to users: You see, AdWords ads do a great job of getting people to your site, but that’s as far as the ads can take them. In order to keep people on your site and get them to convert, you have to have a content-rich website that is visually appealing and allows the searcher to easily find the information they are looking for. Make sure you have a good, quality website before setting up any PPC account.
2. Have a PPC Strategy in place: Before you even begin to set up an AdWords account, you want to make sure you have a strategy and defined goals.
3. Be willing to commit to PPC advertising: We have seen clients have success on AdWords with budgets as little as $500 per month to over $100,000 per month. No matter what the amount of your budget, you have to be committed to making PPC an integral part of your marketing strategy in order for it to be a success. (It is suggested that you run your account for about 3 months to begin truly seeing its potential).
When you’re with the above, then you are ready to create your first AdWords account!
Keyword research is the foundation on which you build your PPC account. The stronger the keyword list, the stronger your account will be.
What are keywords? Keywords are the words or phrases your customers would use when searching for your product or service. When a customer types in a keyword you are bidding for they will be shown an ad.
Do a PPC Keyword Research of your site by:--
i. Including branded terms when developing your keyword list. Branded keywords are extremely beneficial to any PPC account, as they tend to have higher conversion rates and lower cost per conversions.
ii. Including Synonyms and Keyword Variations. After you’ve pulled keywords from your website, look at your list and see if you can think of any synonyms or variations of those keywords. PPC Keyword List
In addition to all these, kindly also adopt the following methods:--
• Think Like Your Customer: Now that you’ve spent time looking at the your website and thinking of other keyword variations, take a step back and put yourself in the customer’s shoes. For instance, what would someone who’s looking for your product or service type into the search engines?
• Also think about the intent of your customer. If a person is looking for help with managing their account it’s likely that their current account is not performing well and wants to improve their account performance. Because of that “improve ppc account performance” is a longer-tail keyword we could also target.
• Thereafter, please, use: Keyword Research Tools: Now that you’ve spent a lot of time brainstorming keywords, implement these keywords into a keyword research tool to uncover more keywords that fit your business. There are many great keyword tools out there, both free and paid, that will help you expand your PPC keyword list. I’m going to use the AdWords keyword tool since it’s free and one I use often, though I do recommend using a variety keyword tools to get different perspectives.
• All you have to do is enter in a keyword and hit search button; and Google will generate a list of related keyword ideas for you to use.
All these said, you’re now on your way to doing a result-oriented PPC Campaing for your SFI Business.
Hope this helps!
Cheers & Best of Luck.
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