There has been a debate raging for some time about how to get serious participants to any type of business. The debate is about whether people respond more seriously when they put in money, or when it is free, Of course when you advertise free more people will join simply out of curiosity. Charging something to join has more committed members because they have a financial interest in the success. Even charging large sums of money attracts some people. Especially those who believe you need to spend money to make money.
To attract serious people, you might advertise the cost of earning EA every month instead of advertising free. For instance you might say,
Would you like to own your own business?
Mentoring, training and Executive status for $36.25 per month.
So much for so little, Join Today!
If you advertised this way, you would have to choose a gateway that doesn't emphasis the free aspect. People then joining would be invested in the company from the start. You would get fewer responses, but the ones who do respond will have more incentive to be active.
At lease this is the reason people charge upfront to join. I have paid $400 and more to join programs when I had the money to do so, and none of them paid me back as much as I paid in. I have worked the free aspect of SFI for several years, most of the time I have been able to generate SFI earnings enough to pay for its expenses.
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There has been a debate raging for some time about how to get serious participants to any type of business. The debate is about whether people respond more seriously when they put in money, or when it is free, Of course when you advertise free more people will join simply out of curiosity. Charging something to join has more committed members because they have a financial interest in the success. Even charging large sums of money attracts some people. Especially those who believe you need to spend
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