One of SFI's own banners that seem to attract new PSAs the best is the banner with FREE. Perhaps, the word FREE is catchy, easy to remember, and with hints of promises of success without the need for investment.
We sometimes think that this banner, although bringing in the majority of sign-ups, is the reason why we have so many inactive PSAs because when they find out later on that, although spending is not compulsory, as in setting up Standing Order, not everything is free.
But aside from that, it is the best SFI's own banner that pulls in people to join.
The other SFI's banner that also attracts people is the one with FIRST. Again, it's probably because people like the feeling of being the FIRST. It is the work of clever minds in SFI to use these kinds of banners with "FREE" and "FIRST" that appeal to people's sense of value.
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One of SFI's own banners that seem to attract new PSAs the best is the banner with FREE. Perhaps, the word FREE is catchy, easy to remember, and with hints of promises of success without the need for investment.
We sometimes think that this banner, although bringing in the majority of sign-ups, is the reason why we have so many inactive PSAs because when they find out later on that, although spending is not compulsory, as in setting up Standing Order, not everything is free.
