Whatever your audience, I think it is important that when you write your advert it is an “effective” advert. People are usually put off by long stories, therefore your advert should be:
Structured and
Focussed
Bearing in mind that you are writing to your prospects and not just about yourself.
In your campaign, you should have a good idea of who your audience is and where you are advertising. Is it social media, blog, newspaper, etc.,
Your advert should start with a good headline.
Why?
As much as people are put off by long stories, a poor headline is also a big turn off. Therefore catch the eye of your reader by first starting with a good headline. Some people are even put off by the name of the company that is advertising.
Once you have decided your subject, ensure that the rest of the information in your advert or story is accurate and truthful; otherwise your audience might think it is just another scam!
Good luck with your campaigns in 2015!
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Whatever your audience, I think it is important that when you write your advert it is an “effective” advert. People are usually put off by long stories, therefore your advert should be:
Structured and
Focussed
Bearing in mind that you are writing to your prospects and not just about yourself.
In your campaign, you should have a good idea of who your audience is and where you are advertising. Is it social media, blog, newspaper, etc.,
Your advert
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