It is better to provide less information, because there are a lot of people who advertise this business, and the name SFI is used too many times in bad or good way, and that can send away people, so better not tell company name immediately.
In my opinion it is better to tell less, but enough to interest people, and when they sign up you can explain everything else.
So, short but interesting add, no company name, you can add image in it, and be persistent :)
