I find the SFI Hit Tracker quite adequate for tracking my ads.
With the hit tracker, I can see which ads are getting hits and which advertising avenue give me best results. I use the tracker for both online and offline advertising.
For each ad I compose or use, I assign to it a unique number and I record this number on a spreadsheet. The ad can be a text message, banner, email, flyer, etc..
I advertise at specific sites – Classified, Submitters, Social Sites. Each site is allocated a unique number and is recorded as per the ads.
When I post an ad, say in FaceBook, I would enter in the link after my SFI ID the FaceBook ‘site code’ (22) and the ‘ad code’ (15) for that particular ad. My link will look something like this http://www.sfi4.com/XXXXXXX.2215/FREE
If I get a hit and later when I check the SFI Tracker, I see the code combination of 2215, that’s confirmation that someone at FaceBook viewed that ad. If it results in a conversion, e.g. someone signing up to SFI, that’s fantastic and obviously I am going to run that ad again at FaceBook.
This is for ad tracking but you can also use it in a similar way for tracking the effectiveness of any advertising campaign you run.
If you are starting out in advertising, you will most likely write many ads and use many advertising avenues. Check the hit tracker regularly and narrow down your activities to those ads and sites that give you results and focus on those. Be aware though that new advertising avenues and sites come online all the time and other sites lose their momentum/status/effectiveness, so always be alert and test our new avenues.
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I find the SFI Hit Tracker quite adequate for tracking my ads.
With the hit tracker, I can see which ads are getting hits and which advertising avenue give me best results. I use the tracker for both online and offline advertising.
For each ad I compose or use, I assign to it a unique number and I record this number on a spreadsheet. The ad can be a text message, banner, email, flyer, etc..
I advertise at specific sites – Classified, Submitters, Social Sites.
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