Effective ways to use printed flyers starts from its design. When you are designing your flyers you need to keep your three main objectives.
1. You need to attract the readers’ attention.
2. You need to generate interest in your product (SFI)
3. You need to ask the recipient for an action.
To achieve these objectives you need to be mindful of:
1 Look and feel: In terms of design, it’s best to adopt a ‘less is more’ approach for print. Too many images, colours and fonts are only going to dilute your brand message. If you want something bold, lead with an eye-catching or provocative headline but keep the rest of the content succinct. One large image will be more impactful than many smaller images – choose a strong, striking image that conveys the mood of your message to act as your focal point.
2. Size: When considering the size of your leaflet or flyer, it’s worth keeping your distribution channel in mind. For flyers that are to be handed out on the street, A6 paper size tends to be a popular choice as it’s small enough for the recipient to put in their pocket or wallet. They also tend to be heavier, and printed on gloss paper. Leaflets or flyers that are sent out in the post tend to be A6 or A5 sized and often have the highest engagement rate when delivered in an envelope.
3. Tone: Keep the text short and to the point, writing from the perspective of your customer – address them directly with words like ‘you’ and ‘your’ rather than ‘we’ or ‘I’.
For the distribution part: Here are some guidelines:
1. Know your target audience thoroughly, you will be able to define the best possible distribution channel for your printed materials. There are a number of options to consider:
a. You may choose to distribute them as one single leaflet.
b. You can distribute it with other leaflets.
c. You inserted in a magazine or newspaper.
d. You can distribute them to passer’s-by on the street
e. You can put them on cars or door-to-door
f. You may distribute it in malls where it is permitted.
There are, of course, advantages and disadvantages to all of the above methods but after analysing your target customer’s needs and habits, the most suitable option will be clear.
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Effective ways to use printed flyers starts from its design. When you are designing your flyers you need to keep your three main objectives.
1. You need to attract the readers’ attention.
2. You need to generate interest in your product (SFI)
3. You need to ask the recipient for an action.
To achieve these objectives you need to be mindful of:
1 Look and feel: In terms of design, it’s best to adopt a ‘less is more’ approach for print. Too many
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