How do you ensure that the TCards you send out are used...and what do you do when they are not?

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6788 votes
Alison Werner, Aff (United Kingdom) Top Author Forum Guru 8/6/2014 2:10 am
Affiliate since: 04/05/2014, Power Rank: 99999999 | Read Alison's 38 other Ask SC answers
Good question!
I don't think you can 'ensure' that your TC gift cards are activated because that implies 100% guaranteed take up!
But I do think you can improve and maximise the activation rate!

Handing out TC gift cards to random strangers will probably get you a very low activation rate, so anything you can do to engage the person in conversation! so you can introduce them to TC, PriceBenders auctions or the Eager Zebra games, will improve that rate.

Targeting 'warm'
...more
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