Since from the start of our SFI career we know that we will be promoting it to both our warm and cold markets, the real question is when to promote to each group.
Your larger group by far is those you do not know as yet. This group is endless both online and offline. You can practice and experiment with this group with both your face-to-face presentation and your written, anonymous ads.It is easy with this group to keep expanding your reach into it. But some of them will become part of your warm market as you continue to have contacts with them through follow-ups and friendship making steps.
Your warm market on the other hand is more important to you. You are emotionally attached to each member in some way or another. You have an established relationship. You have a certain level of respect for each other. You want them to get in SFI not because you want them under you, to make you money, but because you know this will be good for them.
Are you ready to promote to this group? Have you lived your life in a way that makes each of your warm market feel respect for you and what you say? Or are you the member of the family that has never made a good decision and whom they all consider you as "Poor Brother or Sister"? Consider this before you promote your new business to them.
Go ahead and let them know that you have found an interesting new business that you are grabbing onto. Then let them watch your enthusiasm and progress. You will know when they and you are ready for the whole promotion.
You must also be prepared in your mind for rejection from this group. They are rejecting the new ideas, not you. They will be watching. Never let them see your moments of discouragement.
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Since from the start of our SFI career we know that we will be promoting it to both our warm and cold markets, the real question is when to promote to each group.
Your larger group by far is those you do not know as yet. This group is endless both online and offline. You can practice and experiment with this group with both your face-to-face presentation and your written, anonymous ads.It is easy with this group to keep expanding your reach into it. But some of them will become part of
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