> anything untrue or exaggerated - already too many new PSAs drop out before they get going, we need to be honest about the opportunities and not lead people astray in any way!
> too many words, or complicated words - Keep It Simple - for many potential PSAs, English is a second language, and no one wants to be made to feel stupid by 'clever' use of words!
> anything that you personally don't understand, don't believe in or can't deliver. E.g. Don't set up complicated advertising campaigns using websites, webinars etc if you don't understand them yet!! I'm Definately in this category! Got some learning to do before I move on to this!
> giving too much information in one go - its better to get someone's attention with one thing than to bore or confuse them with Too Much Information and lose them! Have different adverts for each area of SFI, TripleClicks etc.
I hope that helps you in deciding what to avoid in your adverts!
> anything untrue or exaggerated - already too many new PSAs drop out before they get going, we need to be honest about the opportunities and not lead people astray in any way!
> too many words, or complicated words - Keep It Simple - for many potential PSAs, English is a second language, and no one wants to be made to feel stupid by 'clever' use of words!
> anything that you personally don't understand, don't believe in ...more
